The Wrappz founder members had one simple idea – to make the personalisation of gadgetry commonplace. At that time smartphones were in their infancy and the iPod was still very much the device of choice, so the game plan was to develop and provide a simple process for anyone to create a unique design for their beloved tech.
After many months of planning and development their first online application was launched, enabling their customers to create a unique design for their device via a simple, easy to use interface.
Our services: content creation, social media marketing, market research, sales funnel development, analytics
Wrappz’s social media channels were not driving any measurable reslults as a result, a very small percentage of their social activities translated in to sales. Although they had a lot of likes, engagement rates were low, and not enough of their followers were clicking through to their online store and making purchases. Engagement was especially low around the Holiday Season. The campaign targeted the South African market exclusively, and ran for a week before Christmas.
We ran a very targeted campaign on Facebook, aimed exclusively to the South African market. Content was created specifically for the local market (targeting very specific interests). Our team also created a dedicated, mobile friendly landing page with a clear call to action making the ordering process a lot easier and friendlier on mobile devices.
We immersed ourselves in the industry, researched the targeted audience and came to understand the products in depth.
With a Strategic approach to everything we do; our research led insights were used to plan our approach to the campaign.
Strategy done, plan in hand we executed according to our findings.
We were proud to report that the campaign exceeded all expectations & grew Sales by over 500% over the period.
facebook engagement increase
decrease in bounce rate
Mobile Traffic visits were up by over 255%
Overall website traffic increased by over 65%
The ammount of people who saw a story from or about Wrappz