Technicolour is a market leader in the automotive body repair industry. To date the company won numerous manufacturer and insurance awards for high levels of CSI (Customer Satisfaction Index) and quality workmanship. In 2016 Technicolour again for the third time since 2010 received the overall Achievement Award as the best Automotive Body Repair Centre in the country by Mercedes Benz SA. Technicolour belongs to SAMBRA (The South African Motor Body Repairers Association) an Association of the Retail Motor Industry Organisation. Technicolour is approved by a number OEM’s (Original Equipment Manufacturers or better known as Motor Manufacturers) and is on the preferred panel of Suppliers of most Insurance Companies.
Technicolour approached us with a problem – they were an innovative auto-body repair shop but it wasn’t being reflected in their branding and messaging. With a progressive company culture and different approach to repairs they needed a look and feel that matched this.
We began with a slogan, “Where Art meets Technology.” This informed the direction and feel for the identity. Because Technicolour deal mostly in the luxury market, the look and feel of the brand had to reflect this.