Still not convinced that you should have an online presence driven by Digital Marketing? Well, think again.
It is surprising how many small businesses, in the year 2017, still do the majority of their marketing “offline” rather than using online marketing. Over the past few years, more and more companies have started to implement a digital marketing-only strategy because of the lower production costs and the high efficiency. As a result of crunching economic times we are forced to ask ourselves two questions, “will it work?” and “what will it cost?”. Digital marketing solves both these questions, it is both effective and economical. Digital Marketing doesn’t need to be paid for, it can simply be the way you communicate with consumers using online tools. At Cuberoo we believe that you don’t need the biggest budget, you just need the right strategy and digital allows us to implement this way of thinking. How? You ask. Well, the proof is in the pudding. We are able to target, track and analyse every step of the process.
“You don’t need the biggest budget, you just need the right strategy”
All these statistics weren’t sucked out some researchers’, sitting with his/her nose buried deep in a pile of books, thumb. It is all tracked and measured using real life digital technology. So here are a few steps to developing your online presence:
1. Responsive website.
Having an online presence is important but there is something even more important, it should be optimised and user-friendly. According to We Are Social and Hootsuite‘s 2017 Digital Report, 78% of web traffic in South Africa is consumed on mobile phones, this is why it is essential to have a responsive website. This should be your first step, be mobile friendly. Just as important is to have a website that is optimised to capture leads.
2. Social Media.
Why? Because it is free and everyone loves free. Social media is a great way of connecting with your target audience. It allows you to see what interests your audience so you can adapt accordingly. The trick with social media is to understand how each platform should be utilised. Example: Using Instagram for visual content.
3. Be active.
Provide relevant info on a regular basis. If you are a mechanic, I don’t want to follow you to see what the latest fashion trends are, I want industry relevant information. Posting once a week isn’t enough, you need to be active. It will start slow, but it with time it gets easier. Make use of a combined content strategy – posting your own content as well as sharing other blogs or articles, to clearly understand what your audience wants.
4. Be unique and consistent.
Develop your unique tone of voice and stick to it. It is very important to have consistency across all platforms because consistency results in recall and recognition – which is the end goal.
Now that you know how to create your online presence the next step is to learn how to manageit.