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Introducing Cuberoo: an agency with a digital focus based in Bloemfontein; geared to help clients globally. Cuberoo boasts fast turnaround times, affordable options and creates results driven campaigns. We help future-proof businesses by positioning & sustaining them for relevance and beyond.

Change is uncomfortable, but absolutely necessary when you want to take things to the next level. More often than not thought leaders need to be change agents. So it only makes sense that when it happens that like minded people connect and work hard on a clear vision they have the ability to create great. Therefore, it is with great pleasure that we’d like to announce that “Mindshift 2.0” and “The Marketing Department” have decided to merge to do just that – create great.

How? Our services help businesses decode digital so they can harness what it’s capable of doing. With a deep understanding of Web Development, Social Media, Digital, Consumer Psychology, Business & the integration of all these elements we’re the agency you’ve been looking for. Cuberoo is more than a business; we become an extension of yours and immerse ourselves in your industry to add depth to campaigns & brands.


“The future is only scary if we avoid it” – But not when we create it.    


Deeper relationships between brands and their customers have proven time and time again to lead to brand loyalty and a greater lifetime spend.  Too many brands these days are just using social media as another place to push their brand messages. We believe social media is uniquely suited to allow brands to really connect with customers on a deeper level—and to do so, we create content that speaks to the passions of your audience—so they don’t just see your message but want to engage. Our clients range from large established companies to start-ups and small local businesses who are striving to expand. Our specialty of connecting brand, culture, and commerce has earned us a reputation for doing award-winning work across multiple categories.

It’s no secret that the way business is done has changed and that brands can now harness the power of digital or get left behind. With the emergence of the internet and social media, every business has the opportunity to create their own platform to send their messages, engage with their customers (current and potential) and to create massive awareness. However; executing this effectively is a completely different story – which is how this started: three people in a room who realized they had the same vision and understanding of the digital landscape and how to execute on this in a time such as now.


Lawrence Lackey, Pieter Strauss & Nadia von Maltitz started two separate agencies with similar visions but merged to combine capabilities and increase their offering. What started out as two competing companies became something bigger – a movement.


Marketing, Social Media
Still not convinced that you should have an online presence driven by Digital Marketing? Well, think again.


It is surprising how many small businesses, in the year 2017, still do the majority of their marketing “offline” rather than using online marketing. Over the past few years, more and more companies have started to implement a digital marketing-only strategy because of the lower production costs and the high efficiency. As a result of crunching economic times we are forced to ask ourselves two questions, “will it work?” and “what will it cost?”. Digital marketing solves both these questions, it is both effective and economical. Digital Marketing doesn’t need to be paid for, it can simply be the way you communicate with consumers using online tools. At Cuberoo we believe that you don’t need the biggest budget, you just need the right strategy and digital allows us to implement this way of thinking. How? You ask. Well, the proof is in the pudding. We are able to target, track and analyse every step of the process.

“You don’t need the biggest budget, you just need the right strategy”

All these statistics weren’t sucked out some researchers’, sitting with his/her nose buried deep in a pile of books, thumb. It is all tracked and measured using real life digital technology. So here are a few steps to developing your online presence:

1. Responsive website. 

Having an online presence is important but there is something even more important, it should be optimised and user-friendly. According to We Are Social and Hootsuite‘s 2017 Digital Report, 78% of web traffic in South Africa is consumed on mobile phones, this is why it is essential to have a responsive website. This should be your first step, be mobile friendly. Just as important is to have a website that is optimised to capture leads.

2. Social Media.

Why? Because it is free and everyone loves free. Social media is a great way of connecting with your target audience. It allows you to see what interests your audience so you can adapt accordingly. The trick with social media is to understand how each platform should be utilised. Example: Using Instagram for visual content.

3. Be active.

Provide relevant info on a regular basis. If you are a mechanic, I don’t want to follow you to see what the latest fashion trends are, I want industry relevant information. Posting once a week isn’t enough, you need to be active. It will start slow, but it with time it gets easier. Make use of a combined content strategy – posting your own content as well as sharing other blogs or articles, to clearly understand what your audience wants.

4. Be unique and consistent.

Develop your unique tone of voice and stick to it. It is very important to have consistency across all platforms because consistency results in recall and recognition – which is the end goal.

Now that you know how to create your online presence the next step is to learn how to manage



Influencers are specialists in their niche and just like a brand chooses them, they choose a brand that reflects their unique personality – one that is most likely already established on social media channels, such as Instagram and YouTube.

The high level of trust between influencer and follower makes the marketing utopia of true two-way communication and authentic consumer engagement a reality – which is a reason why the influencer marketing campaigns trend is living up to its hype. defines influencer marketing as “a type of marketing that focuses on using key leaders to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire/hire/pay influencers to get out the word for you.” Although not an entirely new trend, this year it is exploding. This is probably because people like people and social media has given it a whole new spin. The recently published “Influencer marketing is growing faster than digital ads” article on states: “Just like a B2B transaction isn’t a deal between two businesses (but rather managers trusting each others’ abilities), selling products and services to consumers also converts better with a trusted figure.” Influencer campaigns are much more than advocacy drives. In its blog, “10 impressive examples of influencer marketing campaigns”, explains this fine line as: “While there is some overlap between celebrity endorsements and influencer marketing campaigns, influencer campaigns are designed to tap into an existing community of engaged followers.

Influencers are specialists in their particular niches, and have established a high level of trust and two-way communication with their follower bases. “Their fans trust that their endorsement of a product or brand comes from a well-researched, more holistic place, rather than something as simple as a signed contract. And while there is often a formal agreement in place between brands and influencers, influencers tend to be more selective about their affiliations, choosing to partner with brands that reflect their unique personal brands and won’t alienate their followers.”

Utilising digital channels instead of traditional advertising is an essential ingredient of any successful influencer marketing campaign, as various interactive communication platforms can be exploited as opposed to more old-school static type of advertising. It is all about taking the old thought leadership mindset and placing it in the new economy to inspire and encourage consumers. Platforms such as Facebook, Twitter, Instagram and Pinterest have a global reach and also allow for immediate two-way communication – like, love, wow – and, of course, sharing. Another valuable channel is YouTube – allowing consumers to not only see but also listen to a person turning a product into action. Receiving the message straight from the horse’s mouth is providing immeasurable value-add for brands by having their influencer live-stream. It’s the ultimate peak of an influencer marketing campaign to engage consumers through live chat. What it all boils down to is dialogue and interaction – person to person. Face to face makes a brand more believable.

Of course, finding the right trusted influencer who is comfortable across digital channels is paramount.